As an in-house motion designer at Celtra, I worked on a couple videos to demonstrate how Celtra’s Creative Automation platform created value for designers. We ended up taking the direction to heart and writing out a little message to a frustrated designer persona, which quickly became the basis for our script and video structure. This helped us convey a lighthearted but understanding tone when it came to a designers’ particular challenges getting a complex ad campaign live.

Once we’d completed our video for designers, we tweaked the script, reworked the storyboard, and made a variation of the video targeting marketers’ specific pains, maintaining the same fun tone and repurposing various assets of the video.

My Role: Design, Motion, Storyboard, Sound