THE PROBLEM

+ After months of hard work from product design and engineering at Aurora, the Brand & Comms team was tasked with make a splashy video entrance for the launch of Sales Mode—a powerful tool for solar sales professionals to sell accurate residential solar systems.

COLLABORATION

+ As one of the first big projects I tackled at Aurora, this video required intimate knowledge of both our product features and the target customer. It was a great way to collaborate with cross-functional partners in product marketing, marketing, and design, especially when I was so new to the solar industry.

OUTCOMES

+ This teaser led to all sorts of additional video assets, including short cuts for social, paid search ads, GIFs for email and decks, and even trade-show booth videos.


MY ROLE

+ I led this project as a motion designer and designer, animating and designing all style-frames, animatics, and final renders. The script was written by the content marketing team and read by a VO artist I hired for the job.